WOME MILANO
A multi-service hub dedicated to women’s wellbeing, founded with the vision of creating a holistic meeting point in the heart of Milan. Designed as a space where beauty, self-care, movement, and empowerment coexist, WOME brings together curated services that support modern women in every dimension of their lives.
As co-founder, Athina contributes to the platform’s strategic direction and brand identity, reinforcing its mission to cultivate confidence, balance, and community.
EVENU MILANO
Evenu Milano is a contemporary sneaker brand co-founded by Athina and Bruno Cerella, merging Italian design sensibility with modern femininity. Focused on clean lines, versatility, and elevated comfort, the brand redefines everyday footwear through refined minimalism and subtle statement details.
Evenu Milano reflects Athina’s commitment to building brands that combine aesthetic clarity with strong identity and international appeal.
PROJECT SOMA
Founded in 2019, Project Soma is a contemporary fashion brand co-founded by Athina Oikonomakou and Mary Synatsaki. Built around the idea that style is an extension of identity, the brand reflects confidence, femininity, and modern strength.
Built around the idea that style is an extension of identity, the brand reflects confidence, femininity, and modern strength.
With a shared creative vision, the founders developed Project Soma as a platform for expressive yet timeless fashion, balancing bold character with wearable design. Each collection is guided by quality, attention to detail, and a clear aesthetic direction.
ENTREPRENEUR
Athina Oikonomakou is the Co-Founder and Creative Director behind fashion and lifestyle ventures including Project Soma and Allover by Athina Oikonomakou. She is also co-founder of WOME Milano, a multi-service hub dedicated to women’s wellbeing based in Milan, and co-founder of Evenu Milano, an international sneaker brand that blends contemporary design with urban femininity.
Rather than licensing her name, she chose ownership, building her companies from the ground up with strategic positioning and curated aesthetics. She remains actively involved in product development, creative direction, campaign storytelling, and key business decisions.
Her brands have grown beyond seasonal launches into fully developed collections and strategic collaborations, guided by a clear philosophy: quality over trend, longevity over hype.
As both founder and creative director, Athina operates at the intersection of culture and commerce, combining aesthetic instinct with commercial awareness.
For her, entrepreneurship is not an extension of visibility.
It is the construction of legacy.
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